The whole country is celebrating the festival of Navratri at the moment while following the safety protocols laid down by the government in order to save themselves from the coronavirus pandemic. Navratri as the name suggests is of nine days and Hindu community celebrates the festival with zeal and enthusiasm.

However, a streaming platform spoiled the mood of the Indians by posting some vulgar and obscene posts with reference to the festival of Navratri. ErosNow made some tweets of posters in which they featured some Bollywood actors such as Salman Khan, Katrina Kaif and Ranveer Singh and wrote controversial sentences on them. In the poster featuring Salman Khan, it was written, “You need a dandi to play dandiya, I have one”, in the poster featuring Ranveer Singh, it was written, “Let’s have some majama in my pajama” and the one which featured Katrina read, “Do you want to put the ratri in my Navtratri?”

Here are the posters of ErosNow:

Image Source: Twitter

The netizens were quite aggravated at this act of the streaming platform and soon #BoycottErosNow started trending on the Twitter.
Image Source

Bollywood actress Kangana Ranaut also reacted to these controversial tweets and slammed ErosNow and she went on to the extent of calling all streaming platforms as P*rn Hub. In a series of tweets, she said that cinema should be preserve as a community viewing theatre experience rather than suitable only for personal viewing. She said that the streaming platforms are showing this type (s*xual,violent, arousing, etc) of content to increase their viewers but it is not only their fault as many people like to view such programs wearing headphones. She also talked about the importance of community viewing as it increases our awareness and we make conscious choices. The Queen actress also said that our conscience can be our censor as well.

Here is what she tweeted:

We must preserve cinema as a community viewing theatre experience,its more difficult to enthrall large section of audience than sexualise content for personal viewing, digitisation of art faces this major crisis, all streaming platforms are nothing but a porn hub. SHAME @ErosNow pic.twitter.com/qKHde2R4HI

— Kangana Ranaut (@KanganaTeam) October 22, 2020

Even on international streaming platforms the nature of the content is sensational we need to manufacture overtly sexual, deeply gruesome brutal, violent content, essentially to arouse the viewer’s sexual appetite, very difficult to get any other content cleared by their teams.

— Kangana Ranaut (@KanganaTeam) October 22, 2020

And it’s not streaming platforms fault when you wear headphones and watch content in your personal space all you need is instant gratification, it’s important to watch the movies with entire family, children, neighbors basically it must be a community experience 🙏

— Kangana Ranaut (@KanganaTeam) October 22, 2020

Community viewing enhances our awareness when we know someone is watching what we watching we want to be who we want them to think we are, we make conscious choices, censorship of what we feed our brains n emotions is very important and censor can be our own conscience as well.

— Kangana Ranaut (@KanganaTeam) October 22, 2020

Apology by ErosNow:

On the other hand, ErosNow soon realized that they have made a mistake. They not only deleted the tweet containing the poster but also issued an apology on the micro-blogging site, Twitter. Here is the tweet posted by them:

pic.twitter.com/oKxyc2xfA2

— Eros Now (@ErosNow) October 22, 2020

If you remember sometime back, the jewelry brand Tanishq also faced the wrath of the netizens as many alleged that their ad promoted love jihad.

Kangana Ranaut has always been quite vocal in such matters despite the fact that the majority of the Bollywood likes to keep mum on these issues. She has also made many controversial statements in regard to the Sushant Singh Rajput suicide case which is being investigated by the CBI as of now.

What is your take on the posters released by ErosNow? Are you supporting the movement?